How does a former Wall Street guy keep
reinventing himself when his goal is making a difference?
The common thread is offering inspiration.
And at 85, Jim Owen is still asking himself,
“What’s next?”
Jim Owen was 35 years into a successful Wall Street career when his creative spirit tugged at him. Out of the blue he came up with an idea: Cowboy Ethics, a heartfelt response to the corporate scandals and social upheavals of the early 2000s. He was so gripped by the concept that he decided to radically change his life. “Making money was no longer enough,” he says. “I wanted to make a difference.”
His 2004 book, Cowboy Ethics, a best-seller with more than 165,000 copies in circulation, along with two follow-up volumes, Cowboy Values, and The Try, seeded a robust grassroots movement. This Code of the West trilogy also led to programs that have reached tens of thousands of businesspeople, educators, students and parents around the country
At 70, and feeling the strains of a decade on the book tour and speaking circuit, Jim embraced a different mission: inspiring older adults to slow down the aging process by making fitness a way of life. His guidebook, Just Move!, grew from his own journey from “certified couch potato” to being in the best shape of his life. Published by National Geographic in 2017, it was named one of the year’s top five books on healthy aging by the Wall Street Journal.
Now, at 85, Jim is championing the idea that any older adult can benefit by embracing Geezer-Fitness™. That’s what he calls his sensible, multi-dimensional approach to staying active and mobile in your 70s, 80s, and beyond. His mantra: Just work on the things you can control, and don’t sweat the rest.
“The best time to start getting Geezer-Fit is twenty years ago. The second best time is today.”
“My goal for the past 15 years has been to make my later years the best they can be. Discovering the virtuous circle put me on that path and has kept me moving forward.”
After release of his book, Just Move!, Jim set his sights on bridging what he calls “the inspiration gap” on the subject of aging. His answer: producing documentary films. “We can’t argue or browbeat people into taking better care of themselves,” he says. “Information isn’t enough. We have to motivate and inspire them. The film medium has the power to do that on both an emotional and an intellectual level.”
Following on the heels of two earlier films that have aired on PBS stations across the U.S. is Jim’s newest film, The Virtuous Circle: A Geezer’s Guide to a Healthier, Happier Life. Coming to PBS in early 2026, this informative and inspiring film explores how the virtuous circle—making one good choice that leads to another—can turn your later years into a time of vitality, possibility and joy, rather than decline.
When asked about his personal approach to fitness, Jim will tell you that he thinks of it as his sport, competing both with himself and others. He recently took his competitiveness to the next level by taking part in California’s 2024 Senior Games, which included ten fitness events. Jim entered all ten in the 80-to-84 age bracket, even though six were exercises he had never done before.
In preparation, Jim trained harder than he ever had in his life, working with two trainers for four hours a week in the hot summer sun. When the dust had settled on the 2024 Games, he had won a gold medal in every event – ten fitness medals in all – a feat no one in any age bracket had ever achieved before.
Rather than lecturing audiences, Jim entertains and engages them with a showing of his new 30-minute film, The Virtuous Circle: A Geezer’s Guide to a Healthier, Happier Life, followed by a lively Q&A session. Anyone who wants to be “Geezer-Fit” now or in the future will come away with fresh inspiration.
Book now for your event:
(858) 214-9435
jparksowen@icloud.com
YOU ARE MY HERO Coin
Jim commissioned this special coin to let his heroes know how much they have meant to him. The recipients were so moved that he is making these coins available to others.
– Two sides beautifully engraved
– You Are My Hero / backed by the Tree of Life
– 1.5” diameter / 1 oz. gold-tone metal
Available at $15 each (includes s&h)
Click below to order online
For TV or podcast appearances, interviews,
and authored articles:
SHANNON LEIGH KEENAN
803-730-8753